Privacy Policy

The Burton Group (Australia) Pty Ltd A.C.N. 600 024 404 is the legal holder of the business name Smellies Brands (also known as “Smellies” and A.B.N. 49 600 024 404.  Any mention of the name, Smellies Brands, refers to the business name and the legal entity which holds that name, being The Burton Group (Australia) Pty Ltd.

Privacy Policy
Smellies Brands is proud of our ongoing commitment to responsibly manage and treat with the utmost respect and confidentiality any individual information collected during the course of our dealings with our customers. We value the trust our customers have placed in us in providing any personal information, and limit the collection and use to maintain a superior level of service to our customers.

Purpose of this Policy
This policy outlines:
• what personal information we collect and how it is collected during the course of running our business;
• what we do with any personal information received; and,
• how we ensure that this information is treated in accordance with the requirements of the Privacy Act.

If you have any concerns about the manner in which your personal information has been collected, used or disclosed by us, we have put in place a way for you to contact us so that we can attempt to resolve the issue. We can be emailed at and a member of our staff will then attempt to resolve the issue.

Information Collected
At all times there is no obligation for our customers to provide us with personal information - unless it is a necessary requirement to fulfil an order or to provide another customer service function. Wherever possible, we will give you the option of interacting anonymously with us, provided that it is practicable and lawful to do so. We will always use fair and lawful means of collecting personal information and in most circumstances the personal information that we collect will be supplied directly by you.
Some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity or any other information we require in order for us to provide our services to you, we may be unable to effectively provide our services to you or you may not be able to engage in that activity.
Customer delivery and contact details are stored, which may include your name, email address, mailing address, phone number, credit card details, billing address and from time to time other information such as your feedback and opinions from surveys and questionnaires. Purchase history details may also be collected.
This information may be collected at our retail outlet points; when placing an order with our customer information department; or, from our website. Information may also be collected when contacting our head office, including various departments such as Finance, Marketing or Customer Information.

Use of Information Collected
All information Smellies Brands collects through the course of normal business dealings remains confidential.
Smellies Brands does not disclose personal information to any other organisations - unless the owner of that information has given their consent.
We only use the information for processing orders and our marketing purposes - which may include:

• fulfilment of orders;
• statistical analysis of customer shopping habits, interests, and preferences to assist in improving our range of goods and services;
• analysis of relevance of our special offers and promotions and sending information about these promotions and products including sending information by email providing the customers consent has been given for this service and;
• conducting other activities such as promotions which involve the awarding of prizes.

The Smellies Brands website uses Cookies which are small amounts of information stored on the user's computer by our website server.
These Cookies identify the user's browser but they do not identify the user personally and no sensitive information is stored within the Smellies Brands website Cookies. While Cookies can be disabled by the user by going to the preferences or options menu in their browser, we recommend that you don't disable Cookies to allow for a better and faster experience at Smellies Brands Online.

Security of Information Collected
Smellies Brands takes all reasonable precautions to ensure that any personal information received is kept confidential.
For sending information and for delivery of orders placed through our retail outlet points, our customer services contact or via our website, it is necessary to disclose some personal information to third parties such as delivery contractors. Smellies Brands takes reasonable steps, however, to ensure our suppliers and contractors only use the information provided to them for the relevant purpose and that any personal information is only to be used for the intended purpose.
No personal information will be disclosed to any other third party without your consent.

Customers who do not wish to have their personal information used for marketing by Smellies Brands are most welcome to indicate their desire at the time of purchase, in correspondence, at interview or any other point of contact with a representative of our company.

Access to Personal Information
Smellies Brands takes responsible steps to make sure that the personal information it collects, uses or discloses is accurate, complete and up-to-date. Any personal information provided may be corrected or brought up-to-date at any time subject to the requirements below.
Customers may request details of their personal information held by Smellies Brands by sending a signed written request to our information department. (To verify that the personal information requested belongs to the customer it is necessary that the request be in writing and signed).
Smellies Brands will endeavour to respond within fourteen (14) days provided the information requested meets the requirements under the Privacy Act, and we can verify the individual. If, in the unlikely instance, the request does not meet the requirements the customer will be advised of the reasons.
For privacy and accuracy reasons Smellies Brands relies on the customer to provide any changes or updates to individual information.

Information Security
Any personal information held on the Smellies Brands computer network has security measures to protect it from misuse and loss and from unauthorised third party access, modification or disclosure and there are levels of security in place to ensure information of a sensitive nature is only accessible by authorised staff members.
Smellies Brands takes reasonable steps to destroy or permanently de-identify personal information if it is no longer needed for any purpose for which the information may be used or disclosed.

Transborder Data Flows
Where a customer's personal information is transferred across borders, we will take reasonable steps to ensure that the recipients are subject to an obligation to hold the information in a secure manner which is consistent with the applicable privacy laws in the country to which the information is being sent.

Changes to Policy
It may be necessary for us to make alterations to this policy from time to time to address any changes in legislation and to continue to responsibly manage and protect personal information. All personal information held by us will be treated in accordance with our most recently updated Privacy Policy.

Last Updated 27 May 2015